For ecommerce brands that need more people to actually buy

Optisites works with ecommerce brands to improve the full journey: from how people find your products, to how they browse, decide, and pay (including Mpesa), so more of your traffic turns into revenue.

Who we serve

How we support ecommerce brands & online stores

We’re a good fit for ecommerce teams and founders who care about revenue, not just sessions and impressions.

You’re moving from social selling to a serious store

You’ve grown through Instagram, TikTok, or WhatsApp, and now need a proper storefront—one that’s stable, easy to manage, supports Mpesa and card payments, and feels like a real brand, not just a checkout link.

You have traffic, but not enough completed orders

People find your site and even view products, but add-to-cart, checkout, and payment rates are weaker than they should be. Ad spend feels risky because the store isn’t doing its part.

Your catalogue is strong, but hard to shop

You have many products or categories, but navigation, filters, and search make it difficult for customers to find what they actually want—especially on mobile.

You’re investing in marketing, but the site is limiting you

You’re running campaigns, working with creators, or pushing performance ads—but landing pages, product pages, and tracking aren’t set up to support proper optimisation and scaling.

How we work

How an engagement with Optisites typically runs

We start with your core products, margins, customer segments, and current performance (traffic, add-to-cart, checkout, payment, repeat). We also look at how you’re currently driving traffic—search, social, marketplaces, influencers.

You get a clear, staged plan—what to fix first, what to improve next, and what can wait. Sometimes that’s web, sometimes CRO, sometimes SEO or tracking.

We design, build, and optimise with long-term use in mind: clean structure, clear messaging, solid setups for future marketing.

Once things are live, we watch how visitors behave and how numbers move, then refine what’s working and drop what isn’t.

Services

Where we plug into ecommerce businesses

We don’t try to run every part of your operation. We focus on the parts of your digital system that sit closest to revenue.

Ecommerce web design & development

We design and build (or refine) stores—often on WordPress/WooCommerce—that are:

Easy to browse on mobile
Clear about pricing, variants, and delivery
Structured around categories and filters that make sense
Set up for future campaigns, content, and SEO

The goal is to give you a storefront that feels like a proper, stable asset for the brand.

Product, category & landing page optimisation

We improve the pages that most directly influence whether someone buys:

Product pages: images, descriptions, sizing/info, trust signals, related items
Category and collection pages: filters, sorting, layout, internal search
Campaign landing pages: focused offers that match your ads and creators

We focus on clarity, reassurance, and simple paths to “Add to cart” and “Checkout”.

Checkout, payments & Mpesa-enabled flows

We help you reduce friction at the most sensitive step:

Streamlining checkout steps and required fields
Making delivery options and costs clear upfront
Integrating Mpesa payment flows alongside card options, so customers can pay the way they’re used to
Checking how the full process feels on real mobile devices and connections

Small improvements here often have an outsized impact on revenue.

Search, social & performance readiness

We don’t have to run all your campaigns to be useful. We can:

Make sure your store is ready for serious SEO work (structure, internal linking, crawlability).
Prepare pages and feeds for Google Shopping, Meta campaigns, and other ad platforms.
Collaborate with your internal or external media buyers so they’re sending traffic to pages that convert and are properly tracked.

Analytics, tracking & decision-ready reporting

We help you move beyond “orders came in, but we don’t know from where”:

GA4 and event setup for key ecommerce actions (view content, add to cart, begin checkout, purchase).
Campaign and channel attribution that leadership can trust.
Simple reporting that highlights which products, categories, and channels are pulling their weight.

Custom tools & integrations for ecommerce

When off-the-shelf plugins aren’t enough, we can design and build focused tools and integrations such as:

Product finders and guided selection flows
Simple bundles and upsell flows that actually make sense to customers
Internal dashboards for orders, stock, or marketing metrics
Deeper integrations with Mpesa, ERPs, CRMs, or logistics systems

The aim is to make the store feel like part of the business, not a separate island.